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Tobacco Stealth Marketing

Targeting kids and women with flavored cigarettes

About Dr. Magee Health Headquarters Health, Science and Society

The extensive archives of Health Politics with Dr. Mike Magee, a popular weekly Internet-based electronic media program that explores complex issues of health care policy and public health, have been made available to Access Excellence. The topics and materials selected by AE's editors address National Science Education Standards and/or National Health Education Standards, are included in middle and high school science and health curricula, and are of particular relevance to middle and high school teachers and learners.

Tobacco Stealth Marketing (5/2/2006)

Questions answered by this presentation:

  1. How much do tobacco companies spend on marketing each year?
  2. Why are women and young smokers, in particular, a marketing target for flavored cigarettes?
  3. What technology is used to add candy flavoring to cigarettes?
  4. What health risks are associated with flavored cigarettes?
  5. What is the status of federal regulation to prohibit candy-like flavoring of tobacco?

Related Links

Global Tobacco Use (Food and Agriculture Organization of the United Nations)
Number of smokers increases; production shifts to developing nations.

Women and Smoking (U.S.Department of Health & Human Services)
A report of the Surgeon General.

Research Uncovers Marketing Scheme (Harvard School of Public Health)
Researchers find that cigarette manufacturers developed candy-flavored brands to target youth market.

Tips for Teens (FamilyEducation.com)
How to quit smoking.

Tobacco: A Public Health Priority (World Health Organization)
What is the WHO's Tobacco Free Initiative (TFI)?

Flavored cigarettes latest lure to young adults (NexCura®)
Flavored cigarettes rthat educe or mask the natural harshness and taste of tobacco smoke are marketed to young adults.

World No Tobacco Day (World Health Organization)
Tobacco: Deadly in any form or disguise.

Links updated: 26 January 2009
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